times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

Benefits: 

• Gently removes product build-up and environmental impurities from the hair and scalp.
• Sulfate- free. Will not strip hair of the precious natural moisture that makes it thrive.
• Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
• Safe for color-treated hair.
• After use, your hair will be ready to receive again all of the good things you give it for style and maintenance.

How to use: 

• Wet hair thoroughly.
• Gently massage into lather throughout hair and scalp.
• Rinse well.
• Repeat as necessary.
• Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.